Issey Miyake was the first to redefine the standards of clothing. His clothing patterns were very different from those of Western style whose classical construction he restructured. He is considered the founding father of this new school of avant-garde Japanese fashion, which was also the school of Rei Kawabuko and Yohji Yamamoto. Issey Miyake claims that simplicity is often the key to wearing his clothes, which are loose and versatile enough to be worn in different ways. He is well known for his original fabrics, including the famous PLEATS PLEASE permanent pleated fabric collection.