Maison MIHARA YASUHIRO

A graduate of Tama University of Fine Arts in Tokyo and passionate about shoes since he was young, it was in 1996 following an exchange in the United Kingdom that Yasuhiro Mihara launched his brand: archi doom. A brand of shoes/sneakers with an avant-garde style that quickly established itself in the world of fashion, between luxury and designer.

Renamed Mihara Yasuhiro in 1997, this name change allowed the brand to be more easily categorized in designer brands, of which it was one. Growing year after year, and being mainly distributed by independent retailers in Tokyo.

It was in 1999 during Tokyo Fashion Week that he launched into clothing, starting with pants, a complementary piece to shoes and subsequently extending to shirts and all the pieces of a complete wardrobe. Yasuhiro's particularity is to choose a designer for each collection, serving as a common thread and inspiration for the collection and the show that accompanies it. A way for him to pay tribute to an important designer and above all to have consistency in his collections. With a strong mastery of layering by superimposing layers of clothing, from several styles and universes, he offers collections with an original but harmonious rendering. Creating surprise at each event.