Born in Osaka, Japan in 1950, Michiko is the youngest of three famous Koshino sisters who all became designers (Junko and Hiroko), and her mother, Ayako, is the head of a retail empire. Freshly graduated from Bunka Fukuso Gakuin, the Japanese design university, in 1975, she moved to London and quickly established herself, fusing Eastern and Western inspirations in her own way. In particular, she became the queen of club culture, combining urban culture and nightlife, highly colorful and techno creations.
Away from mainstream fashion, it has become cult. In 1987, Michiko Koshino began collaborating with men's clothing brand Motorking; Today they are collector’s items. Its Yen jeans, made only with original Japanese denim, continue to be commercial successes. She also designs t-shirts for the women's clothing brand Q, inspired by street gangs and the urban environment. She also explored cosmetics, underwear, sunglasses and watches. His list of aficionados includes Keith from “The Prodigy”, All Saints, the Spice Girls, Placebo, Talvin Singh and Natalie Imbruglia.