COMME des GARÇONS

How to talk about fashion in Japan without going through this must-have iconoclast?

Created in 1969 by the Japanese designer Rei Kawakubo, this brand has revolutionized the vision of style, with her visionary intelligence. These are conventions, especially Western ones, on beauty, the construction of a garment and so many others, denounced one by one. A collection presented in Paris in 1981 and success will take root, little by little in the West. Long marked by the exclusive use of black, the collections exploded in color from the mid-1990s; they also use asymmetry in a recurring way and the voluntary degradation of certain models which are perforated or torn. Junya Watanabe will join the house later, responsible for the Knitting line, men's ready-to-wear and his own line for women. Always avant-garde, he is a master in the art of "techno-couture", the meeting between technology and fashion, passionate about materials, cutting and draping.